However, he was concerned the quality wouldn’t match up. He said he was browsing for his young son and considering buying the cheaper Lepin products over traditional Lego – which he owned himself as a child. Nicholas, a German expatriate who declined to give his last name, was among the shoppers seeking a Lepin bargain when Arab News visited Dragonmart last week. “We sell between 3,500 dirhams and 5,000 dirhams worth of Lepin products every single day,” said Muhammed. In comparison, the Lego version of the Taj Mahal with the same number of pieces - which has since been discontinued - costs $299.99. He explained that Lepin products can range from a small 37-piece Minecraft set – retailing at 37 dirhams ($10) – to a 5,382-piece Star Wars puzzle and a 5,972-piece set depicting the Taj Mahal, both on sale for 700 dirhams ($190). Razwan Muhammed, who has worked in the store for four years, said: “I think it is one of our best sellers.” I Toys, the largest seller of Lepin at the 1 kilometer-long Dragonmart, has a massive range on sale. No judgment has yet been handed down and so the building blocks, which are a fraction of the cost of Lego, can be sold legally.ĭubai’s vast Dragonmart shopping center is one of the best places to buy the discounted Lego alternative. The Danish company is pursing legal action against its Chinese competitor, alleging it has copied its products. The massive growth of Lepin comes at a tough time for Lego which has announced 1,400 losses after first-half profits fell. One Dubai megastore is selling thousands of dollars worth of Lepin building blocks which are almost indistinguishable from Lego. DUBAI: Cut-price Chinese copies of the legendary Lego building bricks are doing a roaring trade in Dubai - despite the Danish toymaker taking legal action against its upstart Asian rival.
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